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SHOGUN BURGER

Get ready to SMASH YOUR BRAIN with the No.1 burger in Japan! Premium wagyu burger brand with a cult following, known for their flavorful wagyu smash burger.

Premium Burger Toyama, Japan Licensing Available
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About

Brand Story

SHOGUN BURGER has captivated Japan with its unique approach to premium burger. The owner, Taiki Honda, operates a Japanese-Korean BBQ restaurant called Daishogun. Honda also aspired to expand globally with wagyu; thus, the SHOGUN BURGER brand was born. The brand's trendy marketing and modern identity are built to connect with a broad global audience.

Using carefully selected wagyu shin and shank meat, SHOGUN BURGER delivers a juicy burst of flavor. The burger is produced by Chef Atsuko Ogiya, who won the 2022 Japan Burger Championship and went on to represent Japan at the World Food Championships in 2022 and 2023. She was the only competitor from Asia to reach the finals in both years, as the top ten burger maker in the world for two consecutive years.

The licensing package includes comprehensive support such as recipes, training materials, interior design guidelines, supply chain consultation, marketing materials, and ongoing operational support to ensure brand consistency across markets.

Global Presence

Current Locations

Operating markets
  • Japan Home
  • China
  • Thailand

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Licensing Package

What You Get

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