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Taiwan’s Feeling18 Signs a License Agreement to Bring SHOGUN BURGER to Taiwan

A popular Taiwanese brand company becomes the licensee of a Japanese wagyu burger brand, with TableBridge supporting partner selection, negotiation and contract terms.

At the end of March 2026, Feeling18, a company based in Nantou County, Taiwan, signed a license agreement with SHOGUN BURGER, a wagyu burger brand from Toyama, Japan, to bring the brand to Taiwan. TableBridge, operated by Office Felicidad, Inc., supported the agreement.

The two companies

SHOGUN BURGER — a wagyu burger brand rooted in the long-established yakiniku restaurant Yakiniku House Daishogun in Toyama. Its coarsely ground Japanese Black wagyu patties are cooked using the smash method. The brand is actively expanding overseas, including in China and Thailand. shogun-burger.com

Feeling18 — one of Taiwan’s popular brands, known for chocolate, fresh bread and gelato. With its strong local recognition and operational know-how, it will lead SHOGUN BURGER’s expansion in Taiwan. feeling18c.com

What TableBridge did between the brand and the partner

TableBridge provided one-stop support for the practical work, from selecting the partner to negotiations and adjusting contract terms.

What this means for operators

An established local brand company can add a Japanese brand to its portfolio through licensing. TableBridge works between the brand and the operator, from first inquiry and license terms to site visits, training and opening.

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